uniqlo | Shiloh.C

uniqlo ui ux, re-imagined.

bridging the physical shopping experience onto digital platforms

ANUAR

THE BUDGET STUDENT

Task: Buying a size M "Yellow Parka" in men section

Demo

CHARMAINE

THE TRENDY PARENT

Task: Buying a dress from the

"lifewear essential" and clohes for her child

Demo

SALLY

THE TECH SAVVY BOOMER

Task: Buying a size M "Yellow Parka" for her husband

Demo

1. Use "search function" an uploads an

image of the "yellow parka"

2. AI helps to identify the specific item

3. View more similar parkas because this

is too expensive for him

4. Sort products by "lowest price", filter

"price range"

5. Found a similar item, add to bag, and

proceed to make payment

1. Clicks "The Lifewear Essential" and

"Shop Woman" to browse products

2. Uses "Uniqlo Virtual Fitting Room" to try

the dress she likes

3. Select "size", "body type" check "body

measurements" before trying out

4. Follows the instructions, add the dress to

the bag or continue to shop

5. Make payment

1. Clicks "Men", "Outerwear" and filter to

coats & parka

2. Checks the color and reviews of the item

3. Add Item to bag and continues to shop

other items following the similar steps

4. Use coupon at checkout page

5. Make payment and proceed to play "scan

to win" to win more coupons