to the One whom it belongs
uniqlo ui ux, re-imagined.
bridging the physical shopping experience onto digital platforms
ANUAR
THE BUDGET STUDENT
Task: Buying a size M "Yellow Parka" in men section
Demo
CHARMAINE
THE TRENDY PARENT
Task: Buying a dress from the
"lifewear essential" and clohes for her child
Demo
SALLY
THE TECH SAVVY BOOMER
Task: Buying a size M "Yellow Parka" for her husband
Demo
1. Use "search function" an uploads an
image of the "yellow parka"
2. AI helps to identify the specific item
3. View more similar parkas because this
is too expensive for him
4. Sort products by "lowest price", filter
"price range"
5. Found a similar item, add to bag, and
proceed to make payment
1. Clicks "The Lifewear Essential" and
"Shop Woman" to browse products
2. Uses "Uniqlo Virtual Fitting Room" to try
the dress she likes
3. Select "size", "body type" check "body
measurements" before trying out
4. Follows the instructions, add the dress to
the bag or continue to shop
5. Make payment
1. Clicks "Men", "Outerwear" and filter to
coats & parka
2. Checks the color and reviews of the item
3. Add Item to bag and continues to shop
other items following the similar steps
4. Use coupon at checkout page
5. Make payment and proceed to play "scan
to win" to win more coupons